BRINGING THE BEST VALUE TO BADMINTON SINCE 1973

Discover below how we provide the best value in the game!

OUR 3 KEYS TO UNBEATABLE VALUE

  • direct-badminton-racket-sales

    DIRECT SALES

    With over 98% of our sales made directly through hlbadminton.com, we’re able to reduce prices by more than 40% compared to the market leading badminton brands.

  • Badminton-rackets-quality-controlled-in-america

    USA QUALITY CONTROL

    Producing rackets in small batches allows us to carefully quality control each one before it reaches our customers. We meticulously inspect the paint finish and ensure overall racket stability. If any issues arise, we work closely with our factory to correct them, ensuring that you receive only top-quality rackets.

  • Limited-badminton-racket-product-line

    Limited Product Line

    Maintaining a focused lineup of rackets allows us to perfect each model, delivering the best performance in every product. Designed with a very slightly head-light balance, our rackets offer superior head speed without sacrificing power, thanks to their optimized weight. By specializing in this select range, we maintain a dedicated, streamlined team, ensuring unbeatable prices and quality in every racket we bring to you.

Manufactured in Taiwan

We strive to work with the highest-quality manufacturers, partnering with the same factories that produce for Victor and Yonex. We request premium samples from these manufacturers for play testing, then adjust the balance and weight to meet our Dynamic HL (head-light) standard for maximum head speed and power. Our rackets feature the latest technology, the same as you’d find in any Tour racket from the leading badminton brand.

Meticulous Graphic Design Process

At HL, we dedicate months to crafting the perfect graphics for each racket. Our designs are the result of careful consideration and creativity. We do not rush the process and definitely do not recycle graphics from previous models. Each racket features a unique aesthetic, developed by our in-house design team, whose sole focus is to create the most visually striking badminton rackets on the market. We believe that exceptional design enhances not only the appeal of our products but also the overall experience for players.