BRINGING THE BEST VALUE TO BADMINTON SINCE 1973
Since its inception, HL Badminton has been dedicated to delivering exceptional value in badminton rackets. With a talented team of international badminton players, racket production specialists, and graphic designers, we've crafted products that rival those from top brands like Victor and Yonex.
Creating the perfect badminton racket demands a deep understanding of the game and rigorous play testing to achieve an optimal balance, weight, and flex. At HL, our rackets are finely tuned to the head-light end of the even balance range, offering an industry leading combination of head speed and power—perfect for players seeking the perfect racket.
Discover below how we provide the best value in the game!
OUR 3 KEYS TO UNBEATABLE VALUE
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DIRECT SALES
With over 98% of our sales made directly through hlbadminton.com, we’re able to reduce prices by more than 40% compared to the market leading badminton brands.
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USA QUALITY CONTROL
Producing rackets in small batches allows us to carefully quality control each one before it reaches our customers. We meticulously inspect the paint finish and ensure overall racket stability. If any issues arise, we work closely with our factory to correct them, ensuring that you receive only top-quality rackets.
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Limited Product Line
Maintaining a focused lineup of rackets allows us to perfect each model, delivering the best performance in every product. Designed with a very slightly head-light balance, our rackets offer superior head speed without sacrificing power, thanks to their optimized weight. By specializing in this select range, we maintain a dedicated, streamlined team, ensuring unbeatable prices and quality in every racket we bring to you.
Manufactured in Taiwan
We strive to work with the highest-quality manufacturers, partnering with the same factories that produce for Victor and Yonex. We request premium samples from these manufacturers for play testing, then adjust the balance and weight to meet our HL (head-light) standard for maximum head speed and power. Our rackets feature the latest technology, the same as you’d find in any Tour racket from the leading badminton brand. We compete in the Tour performance range, with high-quality rackets made in Taiwan and quality controlled in the USA.
Meticulous Graphic Design Process
At HL, we dedicate months to crafting the perfect graphics for each racket. Our designs are the result of careful consideration and creativity. We do not rush the process and definitely do not recycle graphics from previous models. Each racket features a unique aesthetic, developed by our in-house design team, whose sole focus is to create the most visually striking badminton rackets on the market. We believe that exceptional design enhances not only the appeal of our products but also the overall experience for players.